Businesses Savvy Enough to
Determine What the Baby Boomers Want, Will Catch a Wave of
Consumer Demand That Will be the Ride of a Lifetime.
How much would you pay for a glimpse of the
future, more importantly if you saw the future would you take
advantage of it? Would this be just another missed opportunity,
the stock you could have bought, the land you should have sold,
the opportunity you would have taken but didn’t? How many more
opportunities are going to fall into your lap.
This may be your last chance. Pay
attention.
Once every decade something really big
comes along, in the 70’s it was VCRs, in the 80s it was personal
computers, in the 90’s in was the Internet. People who were
positioned correctly in the 80’s became millionaires; people who
were positioned correctly in the 90s became billionaires.
What do you think is going to happen ion
the next few years? In his best selling book the Next Trillion
and Wellness Revolution, noted economist Paul Zane Pilzer states
that in this decade an additional one trillion dollars annually
will be devoted to the wellness industry providing healthy
people products and services that will make them feel better,
look better, and slow down the affects of aging and keep it from
developing in the first place.
Think about it--most wellness industry
sales did not exist a decade ago. Today they contribute 300
billion in annual sales, about the same amount spent on
automobiles in the U.S. Today 300 billion dollars a year. By the
end of this decade, One Trillion dollars a year. That’s one
thousand billion a year! For those of you that are not into
math, that is 300% growth.
How is that kind of growth possible, how is
that kind of growth predictable? Two words, Baby boomers. You’ve
been hearing about them for over 20 years. They have been
dictating our economy for over 20 years. Isn’t it about time you
cashed in? The baby boomers are now in there 40s and 50s, their
peak earning years, bigger dollars, more spending power.
The baby boomers are already responsible
for the housing boom, the sport vehicle sales, personal
computers and the Internet. In short boomers and the same things
they want is already 6 trillion of our 12 trillion dollar
economy; even though they are less than 30% of our population
they are 50% of the growth of domestic products. More
significantly they are about to add one trillion to there 6
trillion dollars of spending every year to preserve the one
thing they hope will works better than any SUV, condo or
computer…their youth. Youth, anti-aging health, wellness is the
next big thing. By taking better control of their lives baby
boomers are creating a revolution in wellness and it is
happening fast.
Look, changes that use to take place over
decades now take place in a few years or less. When Henry Ford
invented the Model T Ford in 1908 it took seven decades for
automobiles to become a 1 trillion industry. When IBM released
the personal PC in 1981, it tool only 1 decade for the pc to
pass automobiles sales and become a 1 trillion dollar industry.
Now the wellness industry will become a trillion dollar industry
in just the next 5 years. One trillion dollars! That’s 2.7
billion dollars everyday, 114 million dollars every hour, 1.9
million dollars every minute.
In the 1990s, the number of million dollar
families rose from 3.6 million to 7.2 million. Economist Pilzer
predicts over 3.6 million families will become millionaires in
the next 5 years. Many of them by working in the wellness
industry. So how do you cash in on this wellness revolution?
Your have 4 options.
- As a practitioner.
- As a manufacturer.
- As a retailer.
- As a distributor.
Practitioners, like doctors; chiropractors;
massage therapist and Naturopaths stand to make a fortune in the
next few years, if they can afford to pay off their school
loans, if they can stay ahead of the insurance companies, if
they keep trading time for money.
Manufacturing is a great business to be in
if you have millions to invest in infrastructure, patents,
research shipping and receiving.
Retailing, sure, a great opportunity if you
can afford franchise fees, 7 day work week, advertising,
inventory and employee problems.
Distribution? Exactly. Because the personal
fortunes of the past 3 decades were made by people who found
better ways of distributing things rather than better ways of
making things. People like Sam Walton of Wal-Mart and Fred Smith
of Federal Express. Where Walton and Smith found better ways to
physically distribute products that consumers already knew they
wanted, the new distribution millionaires of this decade will
make their fortune distributing products that consumers don’t
often know exist.
The new distribution millionaires, people
like Jeff Bess of Amazon.com made their fortunes educating
consumers about new products and about new distribution
channels. It has been called business at the speed of thought.
New and better products, better distribution, better
opportunity. Why? Because 78 million baby boomers with 1
thousand million in cash can’t be stopped. The want to go
rollerblading, they want to drive sports cars, the don’t wont to
age. and they are willing to spend almost anything to stay
young, healthy and full of vitality.
Over the next 5 years the U.S. baby boomers
will increase their spending on wellness based products from
approximately 300 billion dollars today to one trillion dollars
every year. Will you be ready? I can introduce you to a wellness
distribution business model already successful and proven. A
model you can start part time and from your home without a large
capital investment without employees and without the headaches
of traditional business ownerships. A business that in your
spare time could mean anything from a couple o f hundred to
couple thousand dollar a month. and it is a home-based business
you could qualify for incredible tax advantages.
Imagine, its 1980 and 25 year old Bill
Gates is looking for people to join his new company. He thinks
there is going to be an explosion in the market for PC
computers.
What are you going to do this time?
Remember Sam Walton didn’t start Wal-Mart until he was 44, by
age 61 he was the richest man in the world.
What’s your excuse? One thing is for sure,
if you paid attention, you can’t say you didn’t know. When your
children and your grandchildren ask about the great prosperity
of the early 21st century what will you tell them?
Will you be explaining how you positioned
yourself and benefited from the opportunity or will you be
justifying how you missed it.
The statistics are real, the trends are
real, and the timing is real. How many more opportunities are
going to fall into your lap. What ever you do don’t miss this
one.