Businesses Savvy Enough to Determine What the
Baby Boomers Want, Will Catch a Wave of Consumer Demand That Will be the Ride
of a Lifetime.
How much would you pay for a glimpse of the future, more
importantly if you saw the future would you take advantage of it? Would this be
just another missed opportunity, the stock you could have bought, the land you
should have sold, the opportunity you would have taken but didn’t? How many more
opportunities are going to fall into your lap.
This may be your last chance. Pay attention.
Once every decade something really big comes along, in the
70’s it was VCRs, in the 80s it was personal computers, in the 90’s in was the
Internet. People who were positioned correctly in the 80’s became millionaires;
people who were positioned correctly in the 90s became billionaires.
What do you think is going to happen ion the next few
years? In his best selling book the Next Trillion and Wellness Revolution, noted
economist Paul Zane Pilzer states that in this decade an additional one trillion
dollars annually will be devoted to the wellness industry providing healthy
people products and services that will make them feel better, look better, and
slow down the affects of aging and keep it from developing in the first place.
Think about it--most wellness industry sales did not exist
a decade ago. Today they contribute 300 billion in annual sales, about the same
amount spent on automobiles in the U.S. Today 300 billion dollars a year. By the
end of this decade, One Trillion dollars a year. That’s one thousand billion a
year! For those of you that are not into math, that is 300% growth.
How is that kind of growth possible, how is that kind of
growth predictable? Two words, Baby boomers. You’ve been hearing about them for
over 20 years. They have been dictating our economy for over 20 years. Isn’t it
about time you cashed in? The baby boomers are now in there 40s and 50s, their
peak earning years, bigger dollars, more spending power.
The baby boomers are already responsible for the housing
boom, the sport vehicle sales, personal computers and the Internet. In short
boomers and the same things they want is already 6 trillion of our 12 trillion
dollar economy; even though they are less than 30% of our population they are
50% of the growth of domestic products. More significantly they are about to add
one trillion to there 6 trillion dollars of spending every year to preserve the
one thing they hope will works better than any SUV, condo or computer…their
youth. Youth, anti-aging health, wellness is the next big thing. By taking
better control of their lives baby boomers are creating a revolution in wellness
and it is happening fast.
Look, changes that use to take place over decades now take
place in a few years or less. When Henry Ford invented the Model T Ford in 1908
it took seven decades for automobiles to become a 1 trillion industry. When IBM
released the personal PC in 1981, it tool only 1 decade for the pc to pass
automobiles sales and become a 1 trillion dollar industry. Now the wellness
industry will become a trillion dollar industry in just the next 5 years. One
trillion dollars! That’s 2.7 billion dollars everyday, 114 million dollars every
hour, 1.9 million dollars every minute.
In the 1990s, the number of million dollar families rose
from 3.6 million to 7.2 million. Economist Pilzer predicts over 3.6 million
families will become millionaires in the next 5 years. Many of them by working
in the wellness industry. So how do you cash in on this wellness revolution?
Your have 4 options.
- As a practitioner.
- As a manufacturer.
- As a retailer.
- As a distributor.
Practitioners, like doctors; chiropractors; massage
therapist and Naturopaths stand to make a fortune in the next few years, if they
can afford to pay off their school loans, if they can stay ahead of the
insurance companies, if they keep trading time for money.
Manufacturing is a great business to be in if you have
millions to invest in infrastructure, patents, research shipping and receiving.
Retailing, sure, a great opportunity if you can afford
franchise fees, 7 day work week, advertising, inventory and employee problems.
Distribution? Exactly. Because the personal fortunes of the
past 3 decades were made by people who found better ways of distributing things
rather than better ways of making things. People like Sam Walton of Wal-Mart and
Fred Smith of Federal Express. Where Walton and Smith found better ways to
physically distribute products that consumers already knew they wanted, the new
distribution millionaires of this decade will make their fortune distributing
products that consumers don’t often know exist.
The new distribution millionaires, people like Jeff Bess of
Amazon.com made their fortunes educating consumers about new products and about
new distribution channels. It has been called business at the speed of thought.
New and better products, better distribution, better opportunity. Why?
Because 78 million baby boomers with 1 thousand million in cash can’t be
stopped. The want to go rollerblading, they want to drive sports cars, the don’t
wont to age. and they are willing to spend almost anything to stay young,
healthy and full of vitality.
Over the next 5 years the U.S. baby boomers will increase
their spending on wellness based products from approximately 300 billion dollars
today to one trillion dollars every year. Will you be ready? I can introduce you
to a wellness distribution business model already successful and proven. A model
you can start part time and from your home without a large capital investment
without employees and without the headaches of traditional business ownerships.
A business that in your spare time could mean anything from a couple o f hundred
to couple thousand dollar a month. and it is a home-based business you could
qualify for incredible tax advantages.
Imagine, its 1980 and 25 year old Bill Gates is looking for
people to join his new company. He thinks there is going to be an explosion in
the market for PC computers.
What are you going to do this time? Remember Sam Walton
didn’t start Wal-Mart until he was 44, by age 61 he was the richest man in the
world.
What’s your excuse? One thing is for sure, if you paid
attention, you can’t say you didn’t know. When your children and your
grandchildren ask about the great prosperity of the early 21st century what will
you tell them?
Will you be explaining how you positioned yourself and
benefited from the opportunity or will you be justifying how you missed it.
The statistics are real, the trends are real, and the
timing is real. How many more opportunities are going to fall into your lap.
What ever you do don’t miss this one.
