Myth Busting MLM

Many who trash-talk MLM don’t know what they are talking about. The fact is many who joined MLM failed to account for the time it would take to operate a home-based business. They quickly learned that they had to give up something in their lives; be it golf, billiards, TV or just plain doing nothing.

Some came into MLM by following ridiculous promises of $10,000.00 a week and that there would be no selling or work involved.

What kind of business could that possibly be? Now, do you know that to slander a legitimate business might be a ploy to cover up a mistake?

There are rats in every phase of American businesses. Can you say Goldman-Sachs, AIG, Citibank or Bernie Madoff? Did you know that scams are run everyday by email, direct mail, internet, TV, radio and door- to-door peddlers.

MLM was not invented yesterday. It has been around a long time. The first MLM’ers drove vans with signs on the side like, “Watkins Products”, “Jewel Tea” and “Knapp Shoes”.

• California Perfume Company morphed into Avon Products in 1937.
• A.C. Fuller formed the Fuller Brush Company and distributors sold door-to-door.
• The great depression brought on Stanley Home Products.
• In 1945, Earl Tupper organized the Tupperware Party Plan; now worldwide.
• In 1949, two WWII vets formed Nutrilite and then Amway in 1959.
• Mary Kay Ash created Mary Kay Cosmetics in 1963.
• Although many are formed each day, one of the latest to enter the MLM industry is Donald Trump.

Today, the myth that is kept alive is that MLM is an isolated bunch of suspect people who are to be watched is countered by the grade and credibility of the well known names that have MLM’s of their own. You may recognize companies such as Gillette, Colgate-Palmolive, Rexall and thousands of others who are creating sales of over 100 billion dollars annually.

Coca-Cola, Goodyear, IBM, Firestone, and General Motors are involved in network marketing.  Amway, AT&T, U.S. Sprint, and MCI provide long distance service to what they call “rebillers”.

In Japan, Toyota of Japan markets directly to the consumer.